Ukrainian platform Watched, which assesses the effectiveness of video content by using AI, has raised $450 000.
Artificial intelligence helps to analyze the expression on the viewer’s face and assesses the effectiveness of video content. This analysis may help businesses to estimate the level of engagement and attention of the target audience to understand what the viewers need.
The CEO of the company Oleksii Shaldenko said, the investment will be spent on scaling the sales, providing marketing activities and expanding the team. Now Watched has seven employees and four advisors. However, the company plans to expand staff to 14 specialists.
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